Typography students were asked to find and create five separate concepts for a display type. After picking one concept students then are to develop the idea into a usable variable typeface using both physical techniques and the type program glyphs. After completing a full typeface designers were then asked to create a specimen book and a short promotional video to showcase the type.

The concept that I decided to explore was a typeface based on a real genetic aspect of octopus tentacles. The typeface was meant to mimic a rare mutation that occurs when the leg of an octopus is split. Tentacles can experience over-regeneration which causes a branching effect on the arms. The variable aspect of this type was to create different heights based on the length of each arm.