Brand Design students were tasked with selecting a boxed product that featured design elements on all six sides. After sourcing the product from local supermarkets or other retail locations, students conducted research into the brand’s history, target demographics, brand voice, product family, slogan, and online presence. This research, along with a breakdown of the front-facing design elements, served as the foundation for a full redesign of both the brand’s logo and packaging.

Once a new visual identity was developed, students created a short video to promote the redesigned product. This video—whether an advertisement, process video, or another creative format—was intended to build product awareness using the TikTok platform.