Brand Design students were given the task of finding a boxed product design that includes design elements on all 6 sides. After finding this product in local supermarkets or other stores students have to do research finding the history, demographics, voice, product family, slogan, and the online presence of the brand. This information plus a breakdown of the front matter of the package should be used to re-design both the logo for the brand and the package design.

After assembling all the information and studying the brand, designers we then asked to redesign the logo along with the packaging of the product chosen. After employing a new visual identity for the product a short video was then to be made about the product. This video could be an advertisement, process video, or any other format as long as it builds product awareness for the new packaging unitizing the platform of TikTok