JACKALOPES LOGO DESIGN

The Grand Junction Jackalopes, a Minor League-affiliated baseball club, sought a refresh of their existing branding. They hired Ryan Earley and me to develop a new set of logos that better represented both their target demographic and the team’s identity. The updated logos retained the original name and a similar color palette while introducing a fresh, modern aesthetic.

Additionally, we designed a city connect logo—a secondary brand element used during home games to reflect the local culture and surrounding area. Throughout the project, Ryan and I collaborated closely to meet deadlines and deliver a cohesive and dynamic visual identity for the club.

old logo

new logo

Process and sketches